B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

60%

60% -- share planning less or same influencer marketing for B2B tech marketing executives (2023)

Name: Share Planning Less Or Same Influencer Marketing Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2023 · Arketi Group

60% of marketing executive participants at Arketi's Tech CMO Roundtable indicated they will likely do less or the same amount of influencer marketing in 2023.

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Attribution: Arketi Group View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

60%

Unit

Percentage

Data Vintage

2023

Entity

B2B tech marketing executives

Geography

North America

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Arketi Group Primary Tier A

https://arketi.com/article/core/top-10-b2b-marketing-trends-for-2023/ ↗

Confidence: 57/100 Vintage: 2023 Channel: Common Crawl

Source Article

Top 10 B2B marketing trends for 2023

Original Research

Arketi Group · Original study ↗

Methodology

Arketi 16th Annual Tech CMO Roundtable

Methodology documented

Segmentation

IndustryB2B RegionNorth America RoleCMO Channelinfluencer

Cite this stat

Plain Text

B2B tech marketing executives: 60% share planning less or same influencer marketing. Source: Arketi Group (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencer-marketing-less-or-same-2023

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<blockquote cite="https://lighthousedata.io/data/influencer-marketing-less-or-same-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share planning less or same influencer marketing for B2B tech marketing executives<br><small>Source: Arketi Group (2023) · <a href="https://lighthousedata.io/data/influencer-marketing-less-or-same-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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