B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
34%
34% -- budget allocation shift for brands allocating 40%+ to influencers (2026)
34% of brands allocate 40% or more of their budget to influencers in 2026.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Amra and Elma
Primary
Tier A
https://www.amraandelma.com/top-roi-of-influencer-marketing-statistics/ ↗
Source Article
TOP 10 ROI OF INFLUENCER MARKETING STATISTICS 2026 THAT REVEAL SHOCKING PROFIT SURGES
11 Apr TOP 10 ROI OF INFLUENCER MARKETING STATISTICS 2026 THAT REVEAL SHOCKING PROFIT SURGES
Updated for 2026. This page has been fully refreshed with the latest ROI of influencer marketing statistics, creator economy revenue insights, campaign performance benchmarks, and social commerce trends base…
Original Research
Amra and Elma
· Original study ↗
Methodology
Forrester Research × CreatorIQ Budget Allocation Study 2,640 brand marketing directors, $10M–$500M revenue companies, 24 countries.
Methodology documented
Segmentation
IndustryMedia
Company SizeMid-market
RegionGlobal
RoleAll marketers
Channelinfluencer
Cite this stat
Plain Text
brands allocating 40%+ to influencers: 34% budget allocation shift. Source: Amra and Elma (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencer-marketing-budget-allocation-2026
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<blockquote cite="https://lighthousedata.io/data/influencer-marketing-budget-allocation-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- budget allocation shift for brands allocating 40%+ to influencers<br><small>Source: Amra and Elma (2026) · <a href="https://lighthousedata.io/data/influencer-marketing-budget-allocation-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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