B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
71.12%
71.12% -- share inspired by social media influencers for Modern travelers (China/Macau market) (2025)
71.12% of modern travelers were inspired by social media influencers according to consumer insights data.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
71.12%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
City of Dreams (campaign entrant, published via TITAN Brand Awards)
Primary
Tier B
https://titanbrandawards.com/winner-info.php?id=335 ↗
Source Article
TITAN Brand Awards | City of Dreams
>
Best Branding Campaign
Best Integrated Marketing Campaign
China
Entrant
Category
Area / Locality
Featured Platforms
Following a five-year hiatus, The House of Dancing Water (HODW)—a cornerstone of Macau’s cultural identity since 2010—faced a transformed entertainment landscape. As Macau accelerate…
Original Research
City of Dreams (campaign entrant, published via TITAN Brand Awards)
· Original study ↗
Methodology
Consumer insights research cited in TITAN Brand Awards campaign entry; survey methodology and sample size not disclosed.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Modern travelers (China/Macau market): 71.12% share inspired by social media influencers. Source: City of Dreams (campaign entrant, published via TITAN Brand Awards) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencer-inspiration-travelers-2025
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<blockquote cite="https://lighthousedata.io/data/influencer-inspiration-travelers-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71.12%</strong> -- share inspired by social media influencers for Modern travelers (China/Macau market)<br><small>Source: City of Dreams (campaign entrant, published via TITAN Brand Awards) (2025) · <a href="https://lighthousedata.io/data/influencer-inspiration-travelers-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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