B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
72%
72% -- influencer brand preference rate for influencers (2023)
72% of influencers prefer working with brands that respect their creative freedom.
Lighthouse Research Team
Last verified:
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Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Linchpin SEO : Engaging Local Influencers: Leveraging Community Connections
In modern marketing, a local influencer is an individual with a strong presence and influence within a specific community or geographic location. They may be known for their expertise, accomplishments, or connections and can significantly impact local trends, opinions, and buying behaviors. Unlike g…
Methodology
Unnamed 2023 study cited by blog
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelinfluencer
Cite this stat
Plain Text
influencers: 72% influencer brand preference rate. Source: (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencer-creative-freedom-preference-2023
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<blockquote cite="https://lighthousedata.io/data/influencer-creative-freedom-preference-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- influencer brand preference rate for influencers<br><small>Source: (2023) · <a href="https://lighthousedata.io/data/influencer-creative-freedom-preference-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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