B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
54%
54% -- share perceiving influencer content as advertising for Romanian internet users (2025)
54% of urban Romanian adult internet users perceive influencer content as an ad in 2025.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
1,600
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Starcom Romania
Primary
Tier A
https://dataintelligence.ro/influenceme-2025-navigating-the-new-era-of-influencer-marketing/ ↗
Source Article
InfluenceMe 2025 - Navigating the new era of Influencer Marketing - Data Intelligence
“Successful campaigns no longer rely solely on influencer fame – they thrive on the value of their content: useful ideas, clear explanations, inspirational storytelling, and genuine community involvement. InfluenceMe 2025 confirms a belief I’ve held for 13 years, even when many in the communication …
Original Research
Starcom Romania
· Original study ↗
Methodology
Starcom Romania Ad Impact online methodology; urban internet users 18+, August 2025; down from 62% in 2024
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Romanian internet users: 54% share perceiving influencer content as advertising. Source: Starcom Romania (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencer-content-seen-as-ad-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/influencer-content-seen-as-ad-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- share perceiving influencer content as advertising for Romanian internet users<br><small>Source: Starcom Romania (2025) · <a href="https://lighthousedata.io/data/influencer-content-seen-as-ad-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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