B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
47%
47% -- consumer influencer content fatigue rate for consumers (2023)
47% of consumers are fatigued by repetitive influencer content according to Bazaarvoice.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2023
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bazaarvoice
Primary
Tier C
https://www.moochcreative.co.uk/blog/the-death-of-the-influencer ↗
Source Article
Is Influencer Marketing Dead | Mooch Creative
The Death of the Influencer
It was only a matter of time before the influencer bubble burst. With social media platforms becoming increasingly saturated with content creators all vying for attention, it was inevitable that some would start to fall by the wayside.
That's exactly what we're seeing now…
Original Research
Bazaarvoice
· Original study ↗
Methodology
Cited statistic from Bazaarvoice research, secondary citation by Mooch Creative
Methodology documented
Segmentation
IndustryMedia
RegionEMEA
Channelinfluencer
Cite this stat
Plain Text
consumers: 47% consumer influencer content fatigue rate. Source: Bazaarvoice (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencer-content-fatigue-47-percent
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<blockquote cite="https://lighthousedata.io/data/influencer-content-fatigue-47-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- consumer influencer content fatigue rate for consumers<br><small>Source: Bazaarvoice (2023) · <a href="https://lighthousedata.io/data/influencer-content-fatigue-47-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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