B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

3 -- engagement multiple vs brand content for Influencer content vs brand-created content (2025)

Name: Engagement Multiple Vs Brand Content Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-06

2025 · Markerly

Influencer content generates 3 times higher engagement than brand-created content.

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Attribution: Markerly View source

Lighthouse Research Team

Last verified: 2026-09-06 · How we verify data →

Source verified Evidence graded

Value

Unit

Multiple

Data Vintage

2025

Entity

Influencer content vs brand-created content

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Markerly Primary Tier C

https://rudys.ai/influencer-marketing-statistics/ ↗

Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl

Source Article

110 Influencer Marketing Statistics 2026 [ROI, Trends & Micro vs Macro] | Rudys.AI

Influencer Marketing Market Size The influencer marketing industry has exploded into a multi-billion dollar sector, growing faster than traditional advertising channels. Of marketers say influencer marketing ROI is comparable to or better than other channels. Influencer Marketing Hub, 2025 Average b…

Original Research

Markerly · Original study ↗

Methodology

Relative multiplier vs brand-created content baseline; absolute engagement rates not provided in source.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Influencer content vs brand-created content: 3 engagement multiple vs brand content. Source: Markerly (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencer-content-engagement-3x-brand

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<blockquote cite="https://lighthousedata.io/data/influencer-content-engagement-3x-brand" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3</strong> -- engagement multiple vs brand content for Influencer content vs brand-created content<br><small>Source: Markerly (2025) · <a href="https://lighthousedata.io/data/influencer-content-engagement-3x-brand" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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