B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
81.5%
81.5% -- share of marketers increasing or maintaining influencer budget for Marketers (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
81.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Influencer Marketing Hub
Primary
Tier B
https://biz.opendorse.com/blog/brands-influencer-college-athletes/ ↗
Source Article
How brands are investing in the newest category of influencer marketing: college athletes
Original Research
Influencer Marketing Hub
· Original study ↗
Methodology
Survey figure cited in Opendorse blog; attribution to Influencer Marketing Hub implied by adjacent sentence in same paragraph
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketers: 81.5% share of marketers increasing or maintaining influencer budget. Source: Influencer Marketing Hub (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencer-budget-increase-maintain-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/influencer-budget-increase-maintain-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81.5%</strong> -- share of marketers increasing or maintaining influencer budget for Marketers<br><small>Source: Influencer Marketing Hub (2025) · <a href="https://lighthousedata.io/data/influencer-budget-increase-maintain-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.