B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
88%
88% -- consumers saying influencer authenticity is important for social media users (2022)
88% of people state that influencer authenticity and showing genuine interest is important.
- Cites an unnamed study
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
iconsource.com
Primary
Tier C
https://iconsource.com/blog/college-athletes-as-micro-influencers/ ↗
Source Article
Icon Source | Blog | How NIL Has Paved the Way for Athlete Micro-Influencers
This past November, Shuckin’ Shack Oyster Bar revealed that they were jumping into the world of NIL for college athletes. The company took to Instagram on November 19, 2021, to announce its sponsorship of NC State gymnast Nicole Webb. Over the next several months, Shuckin’ Shack announced more spons…
Original Research
iconsource.com
· Original study ↗
Methodology
Blog citing an unnamed study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
social media users: 88% consumers saying influencer authenticity is important. Source: iconsource.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencer-authenticity-importance-88
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<blockquote cite="https://lighthousedata.io/data/influencer-authenticity-importance-88" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- consumers saying influencer authenticity is important for social media users<br><small>Source: iconsource.com (2022) · <a href="https://lighthousedata.io/data/influencer-authenticity-importance-88" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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