B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
23%
23% -- ad arpdav improvement rate for Infinity Games (2026)
Conducting A/B tests allowed Infinity Games to achieve up to 23% AD ARPDAV improvement.
- up to 23%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BidLogic
Primary
Tier B
https://bidlogic.io/articles/page/4/ ↗
Source Article
Articles
Original Research
BidLogic
· Original study ↗
Methodology
Vendor case study of A/B testing results for a mobile game publisher
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Infinity Games: 23% ad arpdav improvement rate. Source: BidLogic (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/infinity-games-arpdav-ab-test-improvement
HTML Embed
<blockquote cite="https://lighthousedata.io/data/infinity-games-arpdav-ab-test-improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- ad arpdav improvement rate for Infinity Games<br><small>Source: BidLogic (2026) · <a href="https://lighthousedata.io/data/infinity-games-arpdav-ab-test-improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.