B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
22%
22% -- online sales growth rate for US online retail search marketing industry (Q4 2011)
The search marketing industry saw a 22 percent year-over-year increase in sales in Q4 2011.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
Q4 2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kenshoo
Primary
Tier B
http://www.linkshare.com/news/4497/ ↗
Source Article
Affiliate and Internet Marketing News - LinkShare Search Marketing Clients Outperform Industry While Dramatically Increasing Online Sales
Original Research
Kenshoo
· Original study ↗
Methodology
Source cited: Kenshoo 2011 U.S. Online Retail Holiday Shopping Report, January 10, 2011
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US online retail search marketing industry: 22% online sales growth rate. Source: Kenshoo (Q4 2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/industry-sales-increase-q4-2011
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<blockquote cite="https://lighthousedata.io/data/industry-sales-increase-q4-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- online sales growth rate for US online retail search marketing industry<br><small>Source: Kenshoo (Q4 2011) · <a href="https://lighthousedata.io/data/industry-sales-increase-q4-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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