B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
8%
8% -- share of industrial buyers preferring ai overviews in search results for industrial buyers (2024)
In 2024, 8% of industrial buyers preferred AI Overviews in their search results.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gardner Business Media
Primary
Tier B
https://ariadpartners.com/inbound-marketing-for-manufacturing/ ↗
Source Article
Inbound Marketing for Manufacturing: A Practical Guide
Original Research
Gardner Business Media
· Original study ↗
Methodology
Prior-year figure from Industrial Buying Influence survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
industrial buyers: 8% share of industrial buyers preferring ai overviews in search results. Source: Gardner Business Media (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/industrial-buyers-ai-overviews-preference-2024
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<blockquote cite="https://lighthousedata.io/data/industrial-buyers-ai-overviews-preference-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- share of industrial buyers preferring ai overviews in search results for industrial buyers<br><small>Source: Gardner Business Media (2024) · <a href="https://lighthousedata.io/data/industrial-buyers-ai-overviews-preference-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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