B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
66%
66% -- consumers researching products online for Indian consumers (2026)
Nearly 66% of Indians research products online for better deals before purchasing.
- Source states 'nearly 66%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Livemint
Primary
Tier C
https://alterainstitute.com/blog/scope-of-digital-marketing/?ref=blog.alterainstitute.com ↗
Source Article
What is the Scope of Digital Marketing in 2025?
Original Research
Livemint
· Original study ↗
Methodology
Cited from Livemint
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Indian consumers: 66% consumers researching products online. Source: Livemint (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/indians-research-products-online
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<blockquote cite="https://lighthousedata.io/data/indians-research-products-online" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- consumers researching products online for Indian consumers<br><small>Source: Livemint (2026) · <a href="https://lighthousedata.io/data/indians-research-products-online" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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