B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
10%
10% -- revenue growth rate for Indian OOH advertising segment (2024)
According to a recent EY report, the Indian OOH advertising segment grew by 10% in revenue in 2024.
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Lighthouse Research Team
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Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
EY
Primary
Tier A
https://www.media4growth.com/events/oaa/ooh-advertising-awards-2025-calls-for-entries-75879 ↗
Source Article
OOH Advertising Awards 2025 calls for entries | Media4Growth
OAA
OOH Advertising Awards 2025 calls for entries
Last date to send entries for the 19th edition of Out of Home Advertising Awards (OAA) is May 20, 2025.
Brands’ engagement with the out of home (OOH) advertising segment has been evolving dynamically over the years, driven by evolving new possibiliti…
Original Research
EY
· Original study ↗
Methodology
EY report
Methodology documented
Segmentation
Channelrss_feed
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Plain Text
Indian OOH advertising segment: 10% revenue growth rate. Source: EY (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/indian-ooh-growth-rate-2024
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<blockquote cite="https://lighthousedata.io/data/indian-ooh-growth-rate-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- revenue growth rate for Indian OOH advertising segment<br><small>Source: EY (2024) · <a href="https://lighthousedata.io/data/indian-ooh-growth-rate-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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