B
Evidence Grade B
Graded
under review
Safe to Cite
Current
88%
88% -- vernacular ad response rate for Indian language users (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
aroscop.com
Primary
Tier C
https://www.aroscop.com/why-vernacular-advertising-is-key-for-brand-success-in-india/ ↗
Source Article
Why Vernacular Advertising is Key for Brand Success in India
Original Research
aroscop.com
· Original study ↗
Methodology
Research finding cited without named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Indian language users: 88% vernacular ad response rate. Source: aroscop.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/indian-language-users-vernacular-ad-response
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<blockquote cite="https://lighthousedata.io/data/indian-language-users-vernacular-ad-response" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- vernacular ad response rate for Indian language users<br><small>Source: aroscop.com (2026) · <a href="https://lighthousedata.io/data/indian-language-users-vernacular-ad-response" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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