B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
95%
95% -- promotional spending growth rate for Indian banking sector (2025)
The Indian banking sector saw an estimated 95% increase in promotional spending in FY25.
- estimated
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2025
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
martechtrend
Primary
Tier B
https://martechtrend.com/banks-increase-ad-spend-in-fy25-hdfc-bank-leads-surge/ ↗
Source Article
Banks Increase Ad Spend in FY25, HDFC Bank Leads Surge - martechtrend
HDFC Bank Dominates Ad Spend Growth in FY25
In a significant development in the financial sector, Indian banks have ramped up their advertising and marketing expenditures in FY25. Leading the charge is HDFC Bank, which reported an impressive 72 percent increase in its promotional budget. The move hi…
Original Research
martechtrend
· Original study ↗
Methodology
Estimated industry-wide rise in advertising and marketing spend
Methodology documented
Segmentation
IndustryFinTech
RegionAPAC
Channelpaid_ads
Cite this stat
Plain Text
Indian banking sector: 95% promotional spending growth rate. Source: martechtrend (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/indian-banks-ad-spend-growth-fy25
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<blockquote cite="https://lighthousedata.io/data/indian-banks-ad-spend-growth-fy25" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- promotional spending growth rate for Indian banking sector<br><small>Source: martechtrend (2025) · <a href="https://lighthousedata.io/data/indian-banks-ad-spend-growth-fy25" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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