B Evidence Grade B Graded under review Safe to Cite Dated

10%

10% -- population share for India 1 (affluent consumer segment) (2023)

2023  · Blume Ventures

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Attribution: Blume Ventures View source
Lighthouse Research Team
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Source verified Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2023
Entity
India 1 (affluent consumer segment)
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Blume Ventures Primary Tier B
https://daiom.in/understanding-the-three-india-framework-blog/ ↗
Confidence: 53/100 Vintage: 2023 Channel: Wayback
Source Article
Understanding the “Three India” Framework!
We recently published a blog on Indian consumers—exploring how India 1, India 2, and India 3 differ in their needs and spending styles—which resonated deeply with readers. Thanks to that enthusiasm, we’re presenting a follow-up focused entirely on what India 1, India 2, and India 3 are, simplifying …
Original Research
Blume Ventures · Original study ↗

Consumer segmentation framework from Blume IVC Report 2023

Methodology documented
Industrymarketing
Plain Text
India 1 (affluent consumer segment): 10% population share. Source: Blume Ventures (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india1-population-share
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<blockquote cite="https://lighthousedata.io/data/india1-population-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- population share for India 1 (affluent consumer segment)<br><small>Source: Blume Ventures (2023) · <a href="https://lighthousedata.io/data/india1-population-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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