B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
91%
91% -- weekly business chat rate for WhatsApp (India online adults) (2025-09)
In India, 91% of online adults chat with businesses every week.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2025-09
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kantar
Primary
Tier B
https://textspeed.in/whatsapp-bulk-sms-sender ↗
Source Article
WhatsApp Business Messaging Trends and Statistics 2025
Introduction
Customer communication is no longer limited to phone calls and email. People increasingly prefer messaging because it is quick, familiar, and convenient. For businesses, this shift has created new ways to communicate with customers throughout the buying journey.
WhatsApp has been an imp…
Original Research
Kantar
· Original study ↗
Methodology
Kantar 2025 report cited by Meta
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
WhatsApp (India online adults): 91% weekly business chat rate. Source: Kantar (2025-09). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-whatsapp-business-chat-weekly-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/india-whatsapp-business-chat-weekly-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- weekly business chat rate for WhatsApp (India online adults)<br><small>Source: Kantar (2025-09) · <a href="https://lighthousedata.io/data/india-whatsapp-business-chat-weekly-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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