B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
60%
60% -- cod payment share for India Tier 2/3 e-commerce (2024)
Cash on Delivery (COD) accounted for 60% to 70% of e-commerce market share in India's Tier 2 and Tier 3 cities in 2024 (extracted as lower bound of 60%).
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2024
Entity
Geography
IN
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
strategy-engine.pages.dev
Primary
Tier C
https://strategy-engine.pages.dev/chapters/chapter-13-ecommerce-d2c/ ↗
Source Article
Chapter 13: E-commerce & D2C Models - The Strategy Engine: Business Models, Unit Economics & Moats
Chapter 13: E-commerce & D2C Models¶
Chapter Overview¶
Key Questions This Chapter Answers¶
-
Why do most e-commerce businesses struggle with profitability? Understanding the inventory risk problem and its implications for capital and margins.
-
How do omnichannel strategies actually work economicall…
Original Research
strategy-engine.pages.dev
· Original study ↗
Methodology
Lower-bound figure
Methodology documented
Segmentation
IndustryeCommerce
RegionIN
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
India Tier 2/3 e-commerce: 60% cod payment share. Source: strategy-engine.pages.dev (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-tier23-cod-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/india-tier23-cod-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- cod payment share for India Tier 2/3 e-commerce<br><small>Source: strategy-engine.pages.dev (2024) · <a href="https://lighthousedata.io/data/india-tier23-cod-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.