B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
64%
64% -- share of streamers more receptive to streaming ads vs social ads for India streaming audiences (2022)
64% of streamers in India report being more receptive to ads on streaming platforms than ads on social media.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MartechAsia
Primary
Tier C
https://martechasia.net/ad-tech/ ↗
Source Article
Ad Tech- MartechAsia
Ads on streaming platforms capture more attention ...
By MartechAsia Editors | Dec 9, 2022
Digital advertising industry continues to grow des...
By MartechAsia Editors | Dec 2, 2022
TotallyAwesome and Bidstack join forces to level u...
By MartechAsia Editors | Nov 17, 2022
Seismic shift in global st…
Original Research
MartechAsia
· Original study ↗
Methodology
Research cited by MartechAsia; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
India streaming audiences: 64% share of streamers more receptive to streaming ads vs social ads. Source: MartechAsia (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-streamers-receptive-streaming-ads-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/india-streamers-receptive-streaming-ads-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- share of streamers more receptive to streaming ads vs social ads for India streaming audiences<br><small>Source: MartechAsia (2022) · <a href="https://lighthousedata.io/data/india-streamers-receptive-streaming-ads-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.