B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
77%
77% -- retail purchase decisions influenced by social media for India retail sector (2026)
Social media influenced 77% of retail purchase decisions in India according to research reported by Meta and the Retailers Association of India.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Meta and Retailers Association of India
Primary
Tier B
https://multivendorx.com/blog/ultimate-ecommerce-compendium/ ↗
Source Article
eCommerce Trends & Success Guide 2027: The Ultimate Compendium
There was a time when launching an ecommerce business meant three things:
Build a website. Add products. Run ads.
That formula worked.
Then customers changed.
They started discovering products on social media, comparing prices across marketplaces, buying from their phones, expecting faster delivery,…
Original Research
Meta and Retailers Association of India
· Original study ↗
Methodology
Meta and Retailers Association of India joint research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
India retail sector: 77% retail purchase decisions influenced by social media. Source: Meta and Retailers Association of India (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-social-media-retail-influence-2026
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<blockquote cite="https://lighthousedata.io/data/india-social-media-retail-influence-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- retail purchase decisions influenced by social media for India retail sector<br><small>Source: Meta and Retailers Association of India (2026) · <a href="https://lighthousedata.io/data/india-social-media-retail-influence-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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