B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
88.6%
88.6% -- share finding social media ads beneficial for social media-savvy organizations in India (2026)
88.6% of surveyed social media-savvy organizations in India find social media ads to be beneficial in achieving their objectives.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
88.6%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Anoop Mishra study
Primary
Tier B
http://www.anoopmishra.com/social-media-marketing/social-media-marketing ↗
Source Article
Social Media Marketing
Original Research
Anoop Mishra study
· Original study ↗
Methodology
Survey of social media-savvy organizations in India
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
social media-savvy organizations in India: 88.6% share finding social media ads beneficial. Source: Anoop Mishra study (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-social-media-ads-beneficial
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<blockquote cite="https://lighthousedata.io/data/india-social-media-ads-beneficial" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88.6%</strong> -- share finding social media ads beneficial for social media-savvy organizations in India<br><small>Source: Anoop Mishra study (2026) · <a href="https://lighthousedata.io/data/india-social-media-ads-beneficial" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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