B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
44%
44% -- share of consumers saying relevant ads enhance viewing experience for Indian consumers (2024)
44% of Indian consumers believe that ads that are interesting and relevant enhance the viewing experience on streaming platforms.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2024
Entity
Geography
IN
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Moloco / YouGov
Primary
Tier A
https://martechasia.net/newsletter/tipping-point-in-indian-consumer-habits-on-streaming-platforms/ ↗
Source Article
Tipping point in Indian consumer habits on streaming platforms | MartechAsia
Here’s a look at some numbers that signal a tipping point in advertising preferences and point to the importance of getting the ads experience right for consumers on streaming platforms.
Moloco, a provider of operational machine learning (ML) and performance advertising, together independent researc…
Original Research
Moloco / YouGov
· Original study ↗
Methodology
Consumer Perceptions of Ads on Streamers Survey 2024 by Moloco and YouGov
Methodology documented
Segmentation
Industrymarketing_tech
RegionIN
Channelpaid_ads
Cite this stat
Plain Text
Indian consumers: 44% share of consumers saying relevant ads enhance viewing experience. Source: Moloco / YouGov (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-relevant-ads-enhance-viewing-2024
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<blockquote cite="https://lighthousedata.io/data/india-relevant-ads-enhance-viewing-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- share of consumers saying relevant ads enhance viewing experience for Indian consumers<br><small>Source: Moloco / YouGov (2024) · <a href="https://lighthousedata.io/data/india-relevant-ads-enhance-viewing-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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