B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- user growth rate for India OTT streaming market (2025)
India's combined OTT monthly active users grew by 20% over a three-year period.
- User counts overlap across services as many viewers use multiple platforms simultaneously
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Geography
IN
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CLSA
Primary
Tier B
https://www.induqin.com/post/india-s-ott-surge-to-1-45-billion-monthly-active-users-driven-by-data ↗
Source Article
India’s OTT Surge to 1.45 billion monthly active users driven by data
India’s OTT Surge to 1.45 billion monthly active users driven by data
India’s OTT market has reached about 1.45 billion MAUs, growing 20% in three years, fueled by cheap data and rising smartphone use.
Smartphone users are projected to hit 885 million by FY28, supporting further expansion.
YouTube l…
Original Research
CLSA
· Original study ↗
Methodology
CLSA analysis, three-year growth
Methodology documented
Segmentation
IndustryMedia
RegionIN
Cite this stat
Plain Text
India OTT streaming market: 20% user growth rate. Source: CLSA (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-ott-mau-growth-20pct
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<blockquote cite="https://lighthousedata.io/data/india-ott-mau-growth-20pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- user growth rate for India OTT streaming market<br><small>Source: CLSA (2025) · <a href="https://lighthousedata.io/data/india-ott-mau-growth-20pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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