B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2%
2% -- user growth rate for mobile gaming industry (2025)
Gaming app user growth expanded by 2% year-over-year.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
AppsFlyer
Primary
Tier B
https://playruo.com/blog/playable-ads-pc-console-games-publisher-guide ↗
Source Article
Playable ads for PC and console games: the publisher's guide
Playable ads for PC and console games: the publisher's guide
Playable ads have proved their value in mobile. Cloud streaming now gives PC and console publishers a way to test the format without an HTML5 port. This guide covers formats, placements, measurement, and campaign workflow.
- Why video ads …
Original Research
AppsFlyer
· Original study ↗
Methodology
AppsFlyer Gaming App Marketing Report 2025
Methodology documented
Segmentation
IndustryGaming
Channelmobile
Cite this stat
Plain Text
mobile gaming industry: 2% user growth rate. Source: AppsFlyer (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gaming-user-growth-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gaming-user-growth-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- user growth rate for mobile gaming industry<br><small>Source: AppsFlyer (2025) · <a href="https://lighthousedata.io/data/gaming-user-growth-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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