B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4.5%
4.5% -- online share of total retail for India retail sector (2016)
Online retail is projected to account for 4.5% of India's total retail by 2016.
- Projection from BCG report
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4.5%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Boston Consulting Group
Primary
Tier B
http://yourstory.in/2012/08/online-retail-will-account-23-of-total-retail-for-uk-by-2016-where-will-… ↗
Source Article
Online Retail will account 23% of Total Retail for UK by 2016; Where Will India Be?
Original Research
Boston Consulting Group
· Original study ↗
Methodology
BCG projection on G-20 internet economy
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
India retail sector: 4.5% online share of total retail. Source: Boston Consulting Group (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-online-retail-share-2016
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<blockquote cite="https://lighthousedata.io/data/india-online-retail-share-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.5%</strong> -- online share of total retail for India retail sector<br><small>Source: Boston Consulting Group (2016) · <a href="https://lighthousedata.io/data/india-online-retail-share-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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