B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10.7%
10.7% -- online share of total retail for Australia retail sector (2022-06)
Online sales accounted for 10.7 percent of total retailing in Australia in June 2022.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10.7%
Unit
Percentage
Data Vintage
2022-06
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Australian Bureau of Statistics
Primary
Tier B
https://digitalheroesco.com/journal/sydney-operator-led-brands-2026/ ↗
Source Article
Sydney Operator-Led Brands We Admire (2026)
Sydney operators, builds worth studying.
Sydney's operator-led scene skews toward Shopify and DTC commerce, and the brands below run builds worth studying: Bondi Born. None are Digital Heroes clients, they are the kind of founder-run businesses we admire and build for in Sydney, and this is an edito…
Original Research
Australian Bureau of Statistics
· Original study ↗
Methodology
ABS Retail Trade cited by secondary publication
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022-06 (current) | 10.7% | |
| 2025-06 | 12.7% | +18.7% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australia retail sector: 10.7% online share of total retail. Source: Australian Bureau of Statistics (2022-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australia-online-retail-share-jun-2022
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<blockquote cite="https://lighthousedata.io/data/australia-online-retail-share-jun-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10.7%</strong> -- online share of total retail for Australia retail sector<br><small>Source: Australian Bureau of Statistics (2022-06) · <a href="https://lighthousedata.io/data/australia-online-retail-share-jun-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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