B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
83%
83% -- share struggling with influencer discovery for Indian marketers (2025)
83% of Indian marketers struggle with influencer discovery (finding the right talent).
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2025
Entity
Geography
IN
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Goat Agency / Kantar (WPP Media)
Primary
Tier A
https://www.wppmedia.com/news/influencing-with-integrity ↗
Source Article
Media is changing. So are we. WPP Media
Research10th Jun 2025
Influencing with Integrity: India Influencer Marketing Report 2025
Today, our influencer and content marketing experts at The Goat Agency, in collaboration with Kantar, the world’s leading marketing data and analytics company, released the India Influencer Marketing Report 2025…
Original Research
Goat Agency / Kantar (WPP Media)
· Original study ↗
Methodology
India Influencer Marketing Report 2025 (Kantar TGI); BFSI segment at 95%
Methodology documented
Segmentation
Industryinfluencer_marketing,media_entertainment
RegionIN
RoleAll marketers
Channelinfluencer
Cite this stat
Plain Text
Indian marketers: 83% share struggling with influencer discovery. Source: Goat Agency / Kantar (WPP Media) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-marketers-influencer-discovery-struggle-2025
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<blockquote cite="https://lighthousedata.io/data/india-marketers-influencer-discovery-struggle-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- share struggling with influencer discovery for Indian marketers<br><small>Source: Goat Agency / Kantar (WPP Media) (2025) · <a href="https://lighthousedata.io/data/india-marketers-influencer-discovery-struggle-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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