B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Current
24%
24% -- share with cross fishing rules for data sharing for Indian marketers (2026)
24% of surveyed Indian marketers had cross-fishing rules defined for sharing consumer data between brands.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
150
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
MMA India / EY
Primary
Tier A
https://mmaglobal.com/documents/data-protection-personalisation-privacy-first-world ↗
Source Article
Data Protection & Personalisation in a Privacy-First World: A marketer's guide on future
Original Research
MMA India / EY
· Original study ↗
Methodology
MMA India chapter and EY survey of over 150 marketers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Indian marketers: 24% share with cross fishing rules for data sharing. Source: MMA India / EY (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-marketers-data-sharing-rules
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<blockquote cite="https://lighthousedata.io/data/india-marketers-data-sharing-rules" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- share with cross fishing rules for data sharing for Indian marketers<br><small>Source: MMA India / EY (2026) · <a href="https://lighthousedata.io/data/india-marketers-data-sharing-rules" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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