B Evidence Grade B Verified accuracy verified by the review judge Safe to Cite Current

60%

60% -- share with little or no 1p 3p data integration for Indian marketers (2026)

Name: Share With Little Or No 1p 3p Data Integration Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-24

2026 · n=150 · MMA India / EY

60% of surveyed Indian marketers had little or no integration of their 1P and 3P data with limited employee access.

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Attribution: MMA India / EY View source

Lighthouse Research Team

Last verified: 2026-09-24 · How we verify data →

Source verified Evidence graded

Value

60%

Unit

Percentage

Data Vintage

2026

Entity

Indian marketers

Sample Size

150

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

MMA India / EY Primary Tier A

https://mmaglobal.com/documents/data-protection-personalisation-privacy-first-world ↗

Confidence: 74/100 Vintage: 2026 Channel: Common Crawl

Source Article

Data Protection & Personalisation in a Privacy-First World: A marketer's guide on future

Original Research

MMA India / EY · Original study ↗

Methodology

MMA India chapter and EY survey of over 150 marketers

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Indian marketers: 60% share with little or no 1p 3p data integration. Source: MMA India / EY (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-marketers-1p-3p-integration

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<blockquote cite="https://lighthousedata.io/data/india-marketers-1p-3p-integration" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share with little or no 1p 3p data integration for Indian marketers<br><small>Source: MMA India / EY (2026) · <a href="https://lighthousedata.io/data/india-marketers-1p-3p-integration" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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