B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- annual market growth rate for India social influencer market (2023)
The social influencer market in India is projected to grow 20% annually to reach approximately $300 million by 2025.
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Lighthouse Research Team
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Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
kankrishme.com
Primary
Tier B
https://kankrishme.com/endorsements-know-hows-new-influencer-rules-in-india/ ↗
Source Article
Endorsements Know-Hows: New Influencer Rules in India - Kan and Krishme
On January 20, 2023, the Department of Consumer Affairs of India released new rules for influencers called, “Endorsement Know Hows” targeting celebrities, influencers and virtual influencers. The regulations are a part of the continuing efforts to curb misleading advertisements and to protect the in…
Original Research
kankrishme.com
· Original study ↗
Methodology
Projected annual growth rate cited in article on Indian influencer rules
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
India social influencer market: 20% annual market growth rate. Source: kankrishme.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-influencer-market-growth-20pct
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<blockquote cite="https://lighthousedata.io/data/india-influencer-market-growth-20pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- annual market growth rate for India social influencer market<br><small>Source: kankrishme.com (2023) · <a href="https://lighthousedata.io/data/india-influencer-market-growth-20pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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