B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
76%
76% -- mobile traffic share for India e-commerce (2024)
76 percent of Indian commerce traffic comes from mobile devices.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Criteo
Primary
Tier B
https://magicworksitsolutions.com/blog/9-essential-steps-to-start-your-online-business ↗
Source Article
9 Steps to Start an Online Business in India (2026 Guide)
The Short Answer
India's online business environment in 2026 is the most accessible it has ever been. UPI processes over 15 billion transactions a month. Pan-India logistics delivers to 27,000 pin codes within 48 hours. Razorpay and Cashfree have reduced payment gateway setup to a single afternoon. …
Original Research
Criteo
· Original study ↗
Methodology
Cited from Criteo Commerce in Motion India Report 2024
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
India e-commerce: 76% mobile traffic share. Source: Criteo (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-ecommerce-mobile-traffic-76pct
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<blockquote cite="https://lighthousedata.io/data/india-ecommerce-mobile-traffic-76pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- mobile traffic share for India e-commerce<br><small>Source: Criteo (2024) · <a href="https://lighthousedata.io/data/india-ecommerce-mobile-traffic-76pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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