B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
65%
65% -- cod order share for Indian eCommerce sector (2026)
Cash on Delivery (COD) accounts for approximately 65% of eCommerce orders in India.
- Approximation (~65%)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Shipmozo
Primary
Tier B
https://www.shipmozo.com/blog/how-to-reduce-rto-in-ecommerce ↗
Source Article
How to Reduce RTO in eCommerce: 2026 Guide for Indian Sellers
RTO costs Indian sellers ₹150–300 per order—and for high-volume D2C brands, that silent drain can wipe out months of profit. If you're asking, "How do I reduce RTO?"—here's the short answer: Verify addresses at checkout, confirm every COD order with an automated call or WhatsApp message before dispa…
Original Research
Shipmozo
· Original study ↗
Methodology
Vendor blog estimate
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Indian eCommerce sector: 65% cod order share. Source: Shipmozo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-ecommerce-cod-share-2026
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<blockquote cite="https://lighthousedata.io/data/india-ecommerce-cod-share-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- cod order share for Indian eCommerce sector<br><small>Source: Shipmozo (2026) · <a href="https://lighthousedata.io/data/india-ecommerce-cod-share-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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