B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
8 hours
8 hours -- average weekly ctv streaming hours for India CTV streamers (2024-12)
In India, streamers who watch Connected TV (CTV) spend an average of 8 hours per week streaming content on a big screen.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8 hours
Unit
Duration Hours
Data Vintage
2024-12
Entity
Sample Size
2,500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Magnite
Primary
Tier A
https://martechasia.net/news/ads-on-streaming-platforms-capture-more-attention-than-ads-on-social-me… ↗
Source Article
Ads on streaming platforms capture more attention than ads on Social Media in India: Research | MartechAsia
64% of streamers in India report that they are more receptive to ads on streaming platforms than ads on social media
Nearly two thirds of India’s streamers (64%) are more responsive to advertising on streaming platforms, with many stating they often search for the product (48%) and make a purchase (…
Original Research
Magnite
· Original study ↗
Methodology
Dynata online survey of 2,500 TV watchers in India
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
India CTV streamers: 8 hours average weekly ctv streaming hours. Source: Magnite (2024-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-ctv-weekly-streaming-hours-8
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<blockquote cite="https://lighthousedata.io/data/india-ctv-weekly-streaming-hours-8" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8 hours</strong> -- average weekly ctv streaming hours for India CTV streamers<br><small>Source: Magnite (2024-12) · <a href="https://lighthousedata.io/data/india-ctv-weekly-streaming-hours-8" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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