60% -- cash on delivery transaction share for Indian eCommerce (2024)

Name: Cash On Delivery Transaction Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-30

2024 · RBI

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Attribution: RBI View source

Lighthouse Research Team

Last verified: 2026-09-30 · How we verify data →

Source verified Evidence graded

Value

60%

Unit

Percentage

Data Vintage

2024

Entity

Indian eCommerce

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

RBI Primary Tier B

https://www.1checkout.ai/post/types-of-checkout ↗

Confidence: 53/100 Vintage: 2024 Channel: Deep Crawl

Source Article

The 7 Types of Checkout Personalities in India: To Understand User Behaviour & Maximise Conversions

Checkout Personalities — The Hidden Characters in Your Indian D2C Store Every D2C brand in India obsesses over conversion rates, RTO percentages, and CAC recovery timelines. But behind those neat dashboards and funnel charts lies something far messier: people. And people, especially in India’s eComm…

Original Research

RBI · Original study ↗

Methodology

Cited to RBI (2024)

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Indian eCommerce: 60% cash on delivery transaction share. Source: RBI (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-cod-transaction-share-2024

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<blockquote cite="https://lighthousedata.io/data/india-cod-transaction-share-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- cash on delivery transaction share for Indian eCommerce<br><small>Source: RBI (2024) · <a href="https://lighthousedata.io/data/india-cod-transaction-share-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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