B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
20%
20% -- rto rate for COD orders in Indian fashion and footwear eCommerce (2026)
In India, cash-on-delivery (COD) orders generate an RTO (Return to Origin) rate of 20% to 40% in high-return segments like fashion and footwear.
- Reported as a range (20–40%)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
shipmozo.com
Primary
Tier C
https://www.shipmozo.com/blog/ecommerce-returns-and-reverse-logistics ↗
Source Article
eCommerce Returns and Reverse Logistics: Complete Guide for Indian Sellers (2026)
eCommerce returns and reverse logistics are the single most underestimated cost in an Indian seller's business. Most sellers track their forward shipping spend carefully—but the moment a customer clicks "Return," a second logistics operation begins running in reverse, costing 1.5x to 2x the price of…
Original Research
shipmozo.com
· Original study ↗
Methodology
Range 20-40%; midpoint used. Vendor blog citing industry data.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
COD orders in Indian fashion and footwear eCommerce: 20% rto rate. Source: shipmozo.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-cod-rto-rate-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/india-cod-rto-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- rto rate for COD orders in Indian fashion and footwear eCommerce<br><small>Source: shipmozo.com (2026) · <a href="https://lighthousedata.io/data/india-cod-rto-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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