B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
13.3%
13.3% -- brands linking influencer spend to revenue targets for India brands (2026)
13.3% of brands directly link influencer marketing spend to formal revenue targets.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
13.3%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Decoding Influence
Primary
Tier B
https://getreelax.com/blog/india-creator-economy-professionalization-2026/ ↗
Source Article
India's Creator Economy Has Crossed a Structural Thr…
Data-driven influencer marketingEverything you need to run influencer campaigns that perform
Discover 1M+ verified creators across 4,000+ cities, 780+ categories, and 12 languages - with fake-follower checks, cost calculators, and deep data metrics to find the ideal match for every campaign.
- 1M+
-…
Original Research
Decoding Influence
· Original study ↗
Methodology
Decoding Influence 2026 brand surveys
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
India brands: 13.3% brands linking influencer spend to revenue targets. Source: Decoding Influence (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-brands-revenue-linked-influencer-spend-2026
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<blockquote cite="https://lighthousedata.io/data/india-brands-revenue-linked-influencer-spend-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13.3%</strong> -- brands linking influencer spend to revenue targets for India brands<br><small>Source: Decoding Influence (2026) · <a href="https://lighthousedata.io/data/india-brands-revenue-linked-influencer-spend-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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