B
Evidence Grade B
Trusted with Context
Current
0.88x
0.88x — incremental conversions per dollar for Meta ad experiments (2026)
Source:
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Curated by Aaron Agius
· Founder, Louder Online
Last verified:
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Source verified
Evidence graded
Value
0.88x
Unit
Ratio
Data Vintage
2026
Entity
Sample Size
2,226
Study Type
Unknown
Trend
Decreasing
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Source
arXiv
Primary
Tier A
https://arxiv.org/abs/2304.06828 ↗
Original Research
arXiv
· Original study ↗
Methodology
Analysis of 2,226 Meta ad experiments using Predicted Incrementality by Experimentation (PIE).
Study: Unknown
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2026 (current) | 0.88x | |
| 2026 (current) | 1 | 0% |
Cite this stat
Plain Text
Meta ad experiments: 0.88x incremental conversions per dollar. Source: arXiv (2026). Via Lighthouse Research Data — https://lighthousedata.io/data/incremental-conversions-per-dollar-r2
HTML Embed
<blockquote cite="https://lighthousedata.io/data/incremental-conversions-per-dollar-r2" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.88x</strong> — incremental conversions per dollar for Meta ad experiments<br><small>Source: arXiv (2026) · <a href="https://lighthousedata.io/data/incremental-conversions-per-dollar-r2" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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