B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
34%
34% -- incremental audience reach for Total video campaigns vs linear TV (Adwise Prisma case studies) (2026)
Adwise Prisma total video case studies documented incremental audience reach of up to +34% compared to linear TV alone.
- Represents an upper bound ('up to +34%')
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adtelier
Primary
Tier B
https://www.adtelier.it/en/2026/03/28/ai-media-unify-execute-measure-the-event-with-sbs/ ↗
Source Article
AI & Media: Unify. Execute. Measure. The event with SBS - Adtelier
AI & Media: Unify. Execute. Measure. The event with SBS
AI is worth as much as we are. As our datasets, our architectures, the people who govern them. This was the premise with which Alessio Di Bartolo, Managing Director of Adtelier and CEO of Adwise, opened the proceedings of “AI & Media: Unify. Ex…
Original Research
Adtelier
· Original study ↗
Methodology
Case study results presented at Adtelier/SBS event; upper bound of range.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Total video campaigns vs linear TV (Adwise Prisma case studies): 34% incremental audience reach. Source: Adtelier (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/incremental-audience-total-video-vs-linear-tv
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<blockquote cite="https://lighthousedata.io/data/incremental-audience-total-video-vs-linear-tv" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- incremental audience reach for Total video campaigns vs linear TV (Adwise Prisma case studies)<br><small>Source: Adtelier (2026) · <a href="https://lighthousedata.io/data/incremental-audience-total-video-vs-linear-tv" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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