B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
56%
56% -- leaders reporting discounting pressure for B2B sales leaders (2026)
56% of sales leaders reported increased discounting pressure in 2026.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
158
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bridge Group
Primary
Tier B
https://bigwheelperformance.com/blog/your-sales-team-isn-t-missing-quota-your-go-to-market-system-is ↗
Source Article
Your GTM System Is Missing Quota, Not Your Team
Original Research
Bridge Group
· Original study ↗
Methodology
Bridge Group AE research survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B sales leaders: 56% leaders reporting discounting pressure. Source: Bridge Group (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/increased-discounting-pressure
HTML Embed
<blockquote cite="https://lighthousedata.io/data/increased-discounting-pressure" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- leaders reporting discounting pressure for B2B sales leaders<br><small>Source: Bridge Group (2026) · <a href="https://lighthousedata.io/data/increased-discounting-pressure" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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