B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
20%
20% -- conversion increase for advertisers running Search Ads (2024)
Advertisers running Search Ads in addition to In-Feed Ads see an average 20% increase in conversions.
- at a similar or better cost per acquisition (CPA)
- on average
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
TikTok
Primary
Tier A
https://ads.tiktok.com/business/en-US/blog/introducing-search-ads-campaign?attr_medium=organic-post&… ↗
Source Article
Introducing Search Ads Campaign on TikTok | TikTok For Business Blog
Tap into the power of search on TikTok and connect with high-intent audiences in the moments that matter most.
The landscape for search is changing, with more than half of people now preferring to research products on video and social platforms over traditional browsers.¹ This is clearly evident on …
Original Research
TikTok
· Original study ↗
Methodology
Based on testing of Search Ads in addition to In-Feed Ads
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
advertisers running Search Ads: 20% conversion increase. Source: TikTok (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/increase_in_conversions-with-search-ads
HTML Embed
<blockquote cite="https://lighthousedata.io/data/increase_in_conversions-with-search-ads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- conversion increase for advertisers running Search Ads<br><small>Source: TikTok (2024) · <a href="https://lighthousedata.io/data/increase_in_conversions-with-search-ads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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