B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- video content increase for global media consumption (2020)
Home-bound consumers led to a 60% increase in the amount of video content watched globally during the COVID-19 pandemic.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
76
Source
Nielsen
Primary
Tier A
https://www.nielsen.com/insights/2020/covid-19-tracking-the-impact-on-media-consumption/ ↗
Source Article
COVID-19: Tracking the Impact on Media Consumption
As the novel coronavirus (COVID-19) sweeps the globe, consumers are being forced to dramatically change their purchase and media behaviors. Nielsen is tracking these changes and establishing navigation beacons for companies trying to plan for what comes next.
In the coming days, weeks and months, we…
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen studies
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
global media consumption: 60% video content increase. Source: Nielsen (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/increase-in-video-content-watched-globally
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<blockquote cite="https://lighthousedata.io/data/increase-in-video-content-watched-globally" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- video content increase for global media consumption<br><small>Source: Nielsen (2020) · <a href="https://lighthousedata.io/data/increase-in-video-content-watched-globally" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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