B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

11%

11% -- brand recognition increase for brands connecting with current events on X (2015 to 2020)

Name: Brand Recognition Increase Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-08

2015 to 2020 · Nielsen

Brands connecting with what is happening on X saw an 11% increase in brand recognition.

Percentages refer to percentage increases/lift, not percentage point differences

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Attribution: Nielsen View source

Lighthouse Research Team

Last verified: 2026-07-08 · How we verify data →

Source verified Evidence graded

Value

11%

Unit

Percentage

Data Vintage

2015 to 2020

Entity

brands connecting with current events on X

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Nielsen Primary Tier A

https://business.x.com/es/resources/connect-playbook ↗

Confidence: 46/100 Vintage: 2015 to 2020 Channel: Cc Extraction

Source Article

Manual de estrategias para Conectar de X

Manual de estrategias para Conectar de X Cómo conectar con lo que está pasando en X y obtener resultados Manual de estrategias para Conectar de X Cómo conectar con lo que está pasando en X y obtener resultados Descarga tu guía para conectarte y generar relevancia cultural La gente viene a X a entera…

Original Research

Nielsen · Original study ↗

Methodology

Nielsen Brand Effect study, US/UK/JP/CA, Campaigns Conecta from T3 2015 to T3 2020, control against exposure.

Methodology documented

Segmentation

Channelgovernment

Cite this stat

Plain Text

brands connecting with current events on X: 11% brand recognition increase. Source: Nielsen (2015 to 2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/increase-in-brand-recognition

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<blockquote cite="https://lighthousedata.io/data/increase-in-brand-recognition" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- brand recognition increase for brands connecting with current events on X<br><small>Source: Nielsen (2015 to 2020) · <a href="https://lighthousedata.io/data/increase-in-brand-recognition" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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