B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
0.44%
0.44% -- add to bag clicks for eCommerce (2025)
Displaying per-dose pricing led to a 0.44% increase in Add to Bag clicks.
- Result from an A/B test of per-dose pricing display on product detail pages
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
0.44%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
78
Source
Blend Commerce
Primary
Tier A
https://blendcommerce.com/en-gb/blogs/ab-tests-shopify/improving-clarity-with-per-dose-pricing-on-pd… ↗
Source Article
Improving Conversion Rate with Per Dose Pricing | PDPs
Improving Clarity with Per Dose Pricing on PDPs
What the Data Told Us
After mixed results across regions in a previous pricing test, we revisited the strategy by adjusting the placement of per dose/per capsule pricing. Our goal was to see if making pricing breakdowns more prominent would improve use…
Original Research
Blend Commerce
· Original study ↗
Methodology
A/B testing of per-dose pricing display
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
eCommerce: 0.44% add to bag clicks. Source: Blend Commerce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/increase-in-add-to-bag-clicks-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/increase-in-add-to-bag-clicks-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.44%</strong> -- add to bag clicks for eCommerce<br><small>Source: Blend Commerce (2025) · <a href="https://lighthousedata.io/data/increase-in-add-to-bag-clicks-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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