B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
70%
70% -- share of buyers actively seeking new destinations for Incentive travel buyers (2026)
Nearly 70% of incentive travel buyers are actively seeking destinations they have not used before.
- Reported as 'nearly 70%' in narrative text alongside a 70% callout
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Incentive Travel Index
Primary
Tier B
https://www.biworldwide.com/ae/our-work/blog/what-makes-an-incentive-travel-event-successful/ ↗
Source Article
What makes an incentive travel event successful
Original Research
Incentive Travel Index
· Original study ↗
Methodology
Incentive Travel Index survey; value reported as 'nearly 70%'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Incentive travel buyers: 70% share of buyers actively seeking new destinations. Source: Incentive Travel Index (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/incentive-travel-buyers-new-destinations-70
HTML Embed
<blockquote cite="https://lighthousedata.io/data/incentive-travel-buyers-new-destinations-70" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of buyers actively seeking new destinations for Incentive travel buyers<br><small>Source: Incentive Travel Index (2026) · <a href="https://lighthousedata.io/data/incentive-travel-buyers-new-destinations-70" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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