B Evidence Grade B Safe to Cite Dated

62%

62% -- cost per lead difference for Inbound Marketing Dominated Organizations Vs Outbound (2011)

Name: Cost Per Lead Difference Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-15

2011 · n=644 · HubSpot

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Attribution: HubSpot View source

Lighthouse Research Team

Last verified: 2026-08-15 · How we verify data →

Source verified Evidence graded

Value

62%

Unit

Percentage

Data Vintage

2011

Entity

Inbound Marketing Dominated Organizations Vs Outbound

Sample Size

644

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

62/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (4)

HubSpot Primary Tier A

http://www.hubspot.com/state-of-inbound-marketing ↗

Confidence: 71/100 Vintage: 2011 Channel: Deep Crawl

Source Article

Inbound Leads Cost 62% Less than Outbound [New Data]

HubSpot's latest 2011 "State of Inbound Marketing" report is now available for download. The report is based on data from a recent survey of 644 professionals familiar with their business’ marketing strategy. The research indicates that inbound marketing dominated organizations experience a 62% lowe…

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Original Research

HubSpot · Original study ↗

Methodology

Based on a survey of 644 professionals familiar with their business’ marketing strategy.

Segmentation

Industrymarketing

Cite this stat

Plain Text

Inbound Marketing Dominated Organizations Vs Outbound: 62% cost per lead difference. Source: HubSpot (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/inbound_leads_cost_2011

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<blockquote cite="https://lighthousedata.io/data/inbound_leads_cost_2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- cost per lead difference for Inbound Marketing Dominated Organizations Vs Outbound<br><small>Source: HubSpot (2011) · <a href="https://lighthousedata.io/data/inbound_leads_cost_2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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