B
Evidence Grade B
Graded
under review
Safe to Cite
Current
60%
60% -- marketers viewing inbound as top lead source for Marketers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier B
https://alterainstitute.com/blog/traditional-vs-digital-marketing/ ↗
Source Article
Traditional vs. Digital Marketing
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketers: 60% marketers viewing inbound as top lead source. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/inbound-top-lead-source-60pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/inbound-top-lead-source-60pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- marketers viewing inbound as top lead source for Marketers<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/inbound-top-lead-source-60pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.