B
Evidence Grade B
Graded
under review
Safe to Cite
Current
14.6%
14.6% -- close rate for SEO-generated inbound leads (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
14.6%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Doyen Digital
Primary
Tier A
https://www.searchenginejournal.com/inbound-vs-outbound-marketing-whats-best-2017/176422/amp/ ↗
Source Article
Inbound vs. Outbound Marketing - What's Best?
You’ve heard the terms “inbound” and “outbound” marketing, but do you know the difference between the two? To develop an effective marketing strategy, you should have a solid understanding of both.
It boils down to what is best for your business.
What’s the Difference?
Outbound marketing is consider…
Original Research
Doyen Digital
· Original study ↗
Methodology
Doyen Digital
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2026 (current) | 14% | |
| 2026 (current) | 14.6% | +4.3% |
Segmentation
Channelrss_feed
Cite this stat
Plain Text
SEO-generated inbound leads: 14.6% close rate. Source: Doyen Digital (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/inbound-leads-close-rate
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<blockquote cite="https://lighthousedata.io/data/inbound-leads-close-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14.6%</strong> -- close rate for SEO-generated inbound leads<br><small>Source: Doyen Digital (2026) · <a href="https://lighthousedata.io/data/inbound-leads-close-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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