B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- share of inauthentic accounts driving negative conversation for brand crisis social media conversations (2025)
In some major brand crises, over 20% of the accounts driving negative conversation have been inauthentic.
- Exact percentage is 'over 20%', not precisely 20%
- Applies specifically to 'some major brand crises' as observed by Repsense
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Repsense
Primary
Tier B
https://repsense.io/solutions/brand-influencer-intelligence ↗
Source Article
Brands and Influencer intelligence tracking | Repsense
Solutions
Narrative Intelligence for Brands and Influencer Marketing
Track what’s being said about your brand across video, social platforms, and 75+ languages. Built in Europe, Repsense goes beyond traditional social listening by analyzing narratives inside short-form video, broadcast, text, and on…
Original Research
Repsense
· Original study ↗
Methodology
Vendor-cited figure; 'over 20%' — exact value not stated
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleSocial Media Manager
Channelsocial
Cite this stat
Plain Text
brand crisis social media conversations: 20% share of inauthentic accounts driving negative conversation. Source: Repsense (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/inauthentic-accounts-brand-crisis-conversation
HTML Embed
<blockquote cite="https://lighthousedata.io/data/inauthentic-accounts-brand-crisis-conversation" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- share of inauthentic accounts driving negative conversation for brand crisis social media conversations<br><small>Source: Repsense (2025) · <a href="https://lighthousedata.io/data/inauthentic-accounts-brand-crisis-conversation" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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