B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
10%
10% -- inactive lead reactivation rate for Real estate email leads inactive for more than 60 days (2026)
Re-engagement sequences typically reactivate between 10% and 20% of real estate leads who have been inactive for more than 60 days.
- Source states a range of 10% to 20%
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
articagency.com
Primary
Tier C
https://articagency.com/por-que-el-email-marketing-funciona-en-inmobiliario/ ↗
Source Article
Por qué el email marketing funciona en inmobiliario
Original Research
articagency.com
· Original study ↗
Methodology
Source reports a 10–20% reactivation range via re-engagement sequences; midpoint 15% used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Real estate email leads inactive for more than 60 days: 10% inactive lead reactivation rate. Source: articagency.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/inactive-lead-reactivation-rate-real-estate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/inactive-lead-reactivation-rate-real-estate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- inactive lead reactivation rate for Real estate email leads inactive for more than 60 days<br><small>Source: articagency.com (2026) · <a href="https://lighthousedata.io/data/inactive-lead-reactivation-rate-real-estate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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